{"version":"1.0","provider_name":"Webolutions Digital Marketing Agency","provider_url":"https:\/\/webolutionsmarketingagency.com","title":"Measuring Social Media ROI: The Illusion of Last Source Conversion","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"qTBkDhoDmD\"><a href=\"https:\/\/webolutionsmarketingagency.com\/measuring-social-media-roi-the-illusion-of-last-source-conversion\/\">Measuring Social Media ROI: The Illusion of Last Source Conversion<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/webolutionsmarketingagency.com\/measuring-social-media-roi-the-illusion-of-last-source-conversion\/embed\/#?secret=qTBkDhoDmD\" width=\"600\" height=\"338\" title=\"&#8220;Measuring Social Media ROI: The Illusion of Last Source Conversion&#8221; &#8212; Webolutions Digital Marketing Agency\" data-secret=\"qTBkDhoDmD\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/photo_266.jpg","thumbnail_width":251,"thumbnail_height":250,"description":"Social media is a conversion point for less than two percent of online purchases. As most web conversion analytics assign leads to the point of conversion, the relative conversation about social media marketing is unflattering to the medium. These are frequent comments made about social media marketing: \u201cIt doesn\u2019t work.\u201d \u201cNothing happened.\u201d \u201cYou can\u2019t measure\u2026"}