{"id":51070,"date":"2022-08-17T20:22:19","date_gmt":"2022-08-17T20:22:19","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/driving-industry-leadership-through-continuous-innovation\/"},"modified":"2024-02-21T19:10:36","modified_gmt":"2024-02-21T19:10:36","slug":"driving-industry-leadership-through-continuous-innovation","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/driving-industry-leadership-through-continuous-innovation\/","title":{"rendered":"Driving Industry Leadership Through Continuous Innovation"},"content":{"rendered":"

It would be difficult to look back through history and identify a more dynamic business environment than we are experiencing today. While current events (economic, supply chain, labor force, etc.) create many business challenges, they also present amazing opportunities for those companies who can innovate at a faster rate than their competitors.<\/p>\n

When a company innovates to provide greater client value than their competitors, it is not only possible to establish industry leadership, but the companies who successfully do this can also create a powerful and impactful competitive advantage.<\/p>\n

After 25+ years helping our clients create a more meaningful brand through continuous innovation, we\u2019ve seen first-hand the impact this can achieve, and we understand what this takes. In this article, we are going to outline a roadmap and some critical keys to help your company drive continuous innovation. By effectively following this roadmap, you will be positioned to enjoy increased leadership within your industry. When messaged and communicated well, this can be a true marketplace competitive advantage.<\/p>\n

Discontinuous Innovation vs. Dynamically Continuous Innovation<\/h2>\n

\"businessDiscontinuous innovation is a far more difficult task than dynamically continuous innovation. Discontinuous innovation is defined as the creation of something which is entirely new to the world. It is a product made to perform a function for which no other product has previously existed. The largest challenge with this type of innovation or invention is that it requires a lot of education and a complete change in consumer behavior to adopt the new technology.<\/p>\n

Conversely, many of the most successful companies in the world, like Uber, Apple, and Google, have used dynamically continuous innovation to create leadership within their industries. Dynamically continuous innovation can be defined as creating a fundamental change in the core features of a service or product, where the same people use it for the same purpose.<\/p>\n

One example of this is the creation of liquid soap. People have been using soap to wash up for thousands of years. But, in 1865 one of the first patents for a liquid soap was filed. Using soap was not a new concept for people. Liquid soap was just a different form of the product that they were used to using.<\/p>\n

Another example is Apple. Apple did not invent the mobile phone or even the smart phone. The first mobile phone was invented in 1973 by Motorola. The first smart phone was the IBM Simon. Introduced in 1994, it was a cellular phone that had a calendar, email, and fax (yes fax) functions. However, when Apple introduced the first iPhone in 2007, this represented a fundamental change to the core features of what a mobile phone had ever been. This catapulted Apple into a position of extreme industry leadership, created a true competitive advantage, and propelled them to become the world\u2019s first $1 trillion (and $2 trillion) company.<\/p>\n

Keys To Successful Continuous Innovation<\/h2>\n

If your goal for continuous innovation is to create industry leadership and an impactful competitive advantage, there are four critical considerations.<\/p>\n

1.\u00a0\u00a0 Will Your Innovation Create Customer Value?<\/h3>\n

This concept sounds simple enough, but there are many aspects to consider when making this evaluation. Some of general questions you must evaluate for successful continuous innovation include:<\/p>\n