{"id":50875,"date":"2020-09-18T21:50:08","date_gmt":"2020-09-18T21:50:08","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/7-reasons-diy-website-builders-are-a-bad-idea\/"},"modified":"2024-02-28T21:54:22","modified_gmt":"2024-02-28T21:54:22","slug":"7-reasons-diy-website-builders-are-a-bad-idea","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/7-reasons-diy-website-builders-are-a-bad-idea\/","title":{"rendered":"7 Reasons DIY Website Builders Are a Bad Idea"},"content":{"rendered":"

A good website is crucial to the success of your business. It is one of the most important ways in which you can make others become familiar with your brand and understand the products\/services you offer. A very good custom website<\/a> built by a web design company<\/a> or digital marketing agency<\/a> can be expensive. This has led many businesses to seek other options to create a website.<\/p>\n

\"WhyIf you\u2019re starting a new business or experiencing tough times due to the pandemic, you may be looking to create a website on a limited budget. You may even be seeking out ways to build your website for free. There are many DIY website builders such as Wix, Squarespace and Weebly providing the ability to create a website on your own. While they promote the ability easily build your own website for a fraction of the cost of a professionally developed one, the reality is going the DIY website route simply isn\u2019t a good idea.<\/p>\n

When it comes to websites, as with anything in life, you get what you pay for. While a professionally developed website<\/a> will cost more money, it is an investment in your business that will pay dividends for years to come. Conversely, there are many reasons why using a DIY website builder will create problems for your business in the long run.<\/p>\n

A DIY Website Won\u2019t Stand Out or Reflect Your Brand<\/h2>\n

DIY platforms utilize generic website templates. This means the same navigation structure, styles and layout will be used on every website created by that builder. You\u2019ll have a limited ability to alter the design in a way that will make your website look unique and stand out to visitors. Instead, it will look very similar to hundreds of other websites they\u2019ve seen which were created by that DIY website builder.<\/p>\n

One of the most important purposes of your website is to build your brand<\/a>. This requires a tremendous amount of customization. You want the color schemes to exactly match your brand colors, you want your logo prominently displayed in the most effective location, and you want your website organized in a way that effectively tells your brand story. These goals are very difficult to achieve without a custom website built by an experienced professional web designer.<\/p>\n

Poor Search Engine Optimization (SEO)<\/h2>\n

\"WhyHaving a great website won\u2019t do you any good if no one can find it. That\u2019s where search engine optimization (SEO)<\/a> comes in. Your website needs to be properly optimized to rank highly on search engines such as Google, and DIY website builders don\u2019t offer strong SEO capabilities.<\/p>\n

Most DIY website builders won\u2019t allow Google to verify your website in their Webmaster Tools, and this will hurt your search rankings. In addition, most of these websites don\u2019t integrate with Google Analytics, preventing you from acquiring the important data necessary to evaluate the performance of your website and formulate a proper SEO strategy. In many instances, these websites also lack the ability to perform on-page optimization for internal website pages.<\/p>\n

SEO is extremely complicated, and the best practices are constantly evolving as Google\u2019s algorithms change. There are many aspects involved in crafting a successful SEO campaign, including:<\/p>\n