This article is one of a series of blog posts Webolutions is publishing each month about increasing email deiverability for the new year. Want to learn more inbox tips? Download a copy of our latest ebook, Making It in the Inbox in 2019: A Complete Guide to Better Email Deliverability.<\/i><\/p>\n
Welcome to the first blog post of the new year in our Making It in the Inbox in 2019 series! We thought we’d give you a warm welcome with this blog post on engaging and welcoming your audience. After all, building a great relationship with your audience starts with a great first impression. Here’s how!<\/p>\n
After someone signs up to receive email communications, sending an email right away is critical for engaging prospects and customers at the beginning of your relationship. An immediate, automated email is ideal (and not at all difficult to set up), but if you can\u2019t make that happen, don\u2019t wait more than 24 hours to reach out to new contacts. This sets up an expectation that your customers and prospects will hear from you via email. Many times, this email (or series of emails) can be a first impression someone has with your brand. Or, it can reinforce an emotional interaction a person has with your brand. So be sure to pay extra attention to the lead source and relevant content \u2014 copy, images and call(s) to action \u2014 for a memorable impact. When in doubt: Don\u2019t overthink it. Keep emails simple with a clear, unique message that guides the subscriber to the action you want him\/her to take.<\/p>\n
While sending one Welcome Email is common, an automated series of Welcome Emails over a reasonable period of time is an easy technique to keep your new subscribers highly engaged. Leverage this opportunity to bring other marketing channels into the mix. For example, the second email in the series could focus on getting subscribers to connect with your brand\u2019s social media communities or it could spotlight your company\u2019s blog, directing traffic to your site.<\/p>\n
We\u2019re here to help<\/strong>. If you\u2019re looking to partner with someone when it comes to your email marketing, that\u2019s where we come in. Give Webolutions a call today at 303-300-2640<\/a> or email mhanbery@webolutions.com <\/a>and let\u2019s get your emails in those inboxes!<\/p>\n","protected":false},"excerpt":{"rendered":" This article is one of a series of blog posts Webolutions is publishing each month about increasing email deiverability for the new year. Want to learn more inbox tips? Download a copy of our latest ebook, Making It in the Inbox in 2019: A Complete Guide to Better Email Deliverability. Welcome to the first blog\u2026<\/p>\n","protected":false},"author":3,"featured_media":50664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[706],"tags":[802,1378,935],"class_list":["post-50755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-blog","tag-email","tag-email-marketing"],"acf":[],"yoast_head":"\n