There are a variety of SEO services available to help websites achieve higher rankings.\u00a0 This article will discuss the various SEO options<\/a> available to help one\u2019s website rank better.<\/p>\n \u201cWhat is SEO?\u201d<\/p>\n \u201cAre there different types of SEO?\u201d<\/p>\n \u201cWhat are the different types of SEO services?\u201d<\/p>\n Important to businesses with a national & international focus.<\/p>\n Important to businesses relying on local\/regional customers.<\/p>\n Voice search optimization is the newest form of search engine optimization. Voice search is projected to be greater than 50% of all searches by 2020.<\/p>\n Online Reviews<\/p>\n Online Visibility<\/p>\n <\/p>\n SEO is an acronym for Search Engine Optimization, which is the process of improving (optimizing) a website so that it is more readily found online.\u00a0 SEO primarily focuses on improving a website\u2019s rankings in search engines like Google and BING.\u00a0 The higher a website appears in the search engine rankings, the greater the likelihood that it will be visited.\u00a0 When a website received more traffic, there is a likelihood for more business.<\/p>\n There are several different types of website optimization.\u00a0 Please find below a description of various types of SEO services:<\/p>\n …<\/p>\n An important factor for website optimization is the efficiency of the code with which the website is developed.\u00a0 Inefficient code that is bloated can slow down a website\u2019s load time and dilutes the code-to-text (on-page-content).\u00a0 When we optimize on-page content, the optimization is better received by Google when the website code is minimized.\u00a0 Google more readily understands the semantic meaning of a page when there is less code.\u00a0 This helps to improve rankings.<\/p>\n Google\u2019s ranking algorithm is continually updated to improve the experience of its users.\u00a0 In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website.\u00a0 A faster website provides a superior user experience to a website visitor. All other things being equal, Google will deliver a faster website before a slower site because a visitor will most likely have a better experience with the faster website.\u00a0 Page load times should be below 2.5 seconds.<\/p>\n Another important ranking factor is whether a website is responsive, which means that the layout of the website adapts to the type of device being used to view the website.\u00a0 When a website is responsive, it delivers a better user experience.\u00a0 Websites that are not responsive attempt to deliver the entire width of a web page meant for a desktop onto a smart phone or tablet.\u00a0 To make the page fit, the on-page content must be reduced in size, which typically makes the page un-viewable.\u00a0 All other things being equal, Google will deliver a mobile responsive website before a non-responsive site.<\/p>\n Google, like its users, prefers websites that are secure.\u00a0 A website with malware is an extreme example of a poor, unsecure website.\u00a0 Of course, no one wants to infect their computer by visiting a website that is not secure.\u00a0 Google has been steadily increasing the importance of having a secure website by increasing the importance of HTTPS websites over HTTP sites.<\/p>\n HTTPS simply means the website is protected with an SSL certificate. SSL stands for Secured Socket Layer<\/a>. It is a communications protocol which creates a secure connection between a visitor and a website. Protecting the information entered by a visitor and received by the website is important to Google, therefore, they will rank a website that is SSL protected (https) over a website that is not (http).<\/p>\n For more information about technical SEO, Alex Chris has written an excellent article on What is Technical SEO? Best Practices for Higher Rankings.<\/a><\/p>\n …<\/p>\n A web page\u2019s title tag and meta description are critical to SEO rankings for two reasons.\u00a0 First, both should contain your primary keyword(s) to help Google understand the semantic meaning of your page.\u00a0 Rather than keyword stuffing (old school SEO), use a variation of your keywords.\u00a0 It is best practice to use synonyms, word variations and change the order of words within a keyword phrase.\u00a0 A professional SEO services company will know how to best optimize title tags and meta descriptions to help Google search queries ranking and improve organic traffic.<\/p>\n The second reason page titles and meta descriptions are important is because they present an opportunity to differentiate your web page result from your competitors.\u00a0 Current SEO best practices consider more recent optimization factors used by Google, which include user engagement metrics like time on site, bounce rate and click-through rate.\u00a0 When Google identifies that one web page is being viewed for a longer period of time and there is more visitor engagement with the website, the likelihood is that page will out-rank pages with lower user metrics.\u00a0 Accurate and intriguing page title\u2019s and descriptions help increase click-through rate and reduce bounce-rate.<\/p>\n Google appreciates (and rewards) web pages that are structured intuitively.\u00a0 The use of headings helps to organize the content on a page.\u00a0 Much like a term paper outline, major topics use more prominent headers.\u00a0 In terms of SEO, these would include H1 and H2 heading tags and would identify more macro ideas.\u00a0 When greater detail is discussed within each over-arching topic, these content areas use less prominent headers such as H3 and H4.\u00a0 The proper use of header tags is very important to rankings.\u00a0 I\u2019ve experienced more than once a huge improvement in a website\u2019s rankings by simply changing the H1 on the home page.\u00a0 SEO service providers know how to optimize and utilize headings to help improve Google rankings.<\/p>\n The content (text) of a web page is critical to the potential ranking for that page.\u00a0 As mentioned above, Google is tracking visitor usage metrics like time on page and bounce-rate.\u00a0 If your professional search engine optimization company<\/a> is simply optimizing titles, meta descriptions and headings to improve rankings, these ranking improvements may be short lived.<\/p>\n Ultimately, the on-page content must provide value to the visitor.\u00a0 Simply listing services, for example, is boring.\u00a0 When one also includes the benefits or value of those services to the potential customer, the page becomes more relevant to the visitor.\u00a0 When the page is concise, has an appealing layout and uses rich-media (videos, graphics, etc.) that improve visitor engagement, then the rankings improvement has greater staying-power.<\/p>\n For more information about on-page SEO, please see Sam Warren’s article On-Page SEO Guide & Optimization Checklist<\/a>.<\/p>\n …<\/p>\n Off-page SEO techniques help increase a website\u2019s domain authority, which is a measure of a website\u2019s credibility and \u201cability\u201d to rank well.\u00a0 While on-page SEO positions a website to rank for search terms well by helping search engines understand the semantic meaning of a website and its web pages, off-page SEO helps increase the authority of a website and Google\u2019s interpretation of what websites should rank ahead of others.<\/p>\n The use of social media helps to create brand awareness and the potential for website visitors.\u00a0 The more a website participates in social media, the greater the likelihood of social media users visiting the website.\u00a0 As it relates to off-page SEO, Google\u2019s priority is to deliver quality content to its users.\u00a0 Among the best indicators of quality content, is the frequency with which content is shared online.\u00a0 Social media marketing is an excellent way to encourage the sharing of a website\u2019s content.<\/p>\n At the heart of Google\u2019s ranking algorithm are backlinks.\u00a0 To Google, backlinks from one website to another is similar to word-of-mouth referrals.\u00a0 The more referrals (backlinks) a website receives, the more Google deems the website as relevant and, subsequently, the greater a website\u2019s rankings.\u00a0 Because backlinks are critical to domain authority and ranking well, it tends to also be the area with the greatest abuse in terms of spam.<\/p>\n If an SEO agency is not using SEO best practices for link building, they may be focusing simply on the quantity of backlinks.\u00a0 More important to improving rankings, is the quality of backlinks.\u00a0 One good quality backlink from a trusted, authoritative website is better than 10 and, perhaps, even 100 poor quality links.\u00a0 The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.<\/p>\n For more information about off-page SEO, please see Mustaasam Saleem’s article 11 Smart Off-Page SEO Techniques You Need to Use Right Now<\/a>.<\/p>\n …<\/p>\n Organic SEO is important to businesses with a national & international focus.\u00a0 This type of SEO focuses on improving rankings within the organic search results (as opposed to the \u201clocal-pack\u201d) by optimizing a website for Google’s search engine algorithm.\u00a0 Organic SEO is traditional or classical search engine optimization, which starts with keyword research.\u00a0 The internet is flooded with articles on how to perform organic SEO to improve Google rankings.\u00a0 Techniques within this form of SEO services include on-page optimization and off-page optimization, including things like meta tag and page title optimization, on-page content optimization, building backlinks and utilizing social media.<\/p>\n Google provides more information about organic SEO in their article “Do you need an SEO?<\/a>”<\/p>\n …<\/p>\n Local SEO services is important to businesses relying on local\/regional customers. \u00a0Location targeted SEO is more recent than general organic search optimization.\u00a0 Optimizing for local rankings focuses on being found within the local-pack, the area within Google results that shows a map with a listing of 3 local businesses.\u00a0 The local listings area is a huge opportunity for smaller businesses relying on localized customers.\u00a0 The SEO techniques used for local website optimization are different than those of organic SEO.\u00a0 Restaurants, auto repair shops, electricians and plumbers are a few examples of the types of businesses that benefits from Local SEO.<\/p>\n Learn more about local SEO with Bright Local’s article “What is Local SEO?<\/a>“.<\/p>\n …<\/p>\n Voice search optimization<\/a> is the newest form of search engine optimization. The majority of people would rather use voice search than typing, which is why voice search is projected to be greater than 50% of all searches by 2020. Voice search optimization priorities include having a fast website (page load time under 4 seconds), SSL security website encryption, and clearly defined question and an answer of approximately 30 words or less.<\/p>\n Brian Dean at Backlinko provides helpful insights about voice search in his article “We Analyzed 10,000 Google Home Results.\u00a0 Here’s What We Learned About Voice Search SEO<\/a>“.<\/p>\n …<\/p>\n Another important part of search optimization services a professional SEO company should be offering are those of online reputation management.\u00a0 The majority of internet users find online reviews helpful in making a purchasing decision.\u00a0 Perhaps the most well-known online reviews are those from Amazon.\u00a0 Product reviews from actual buyers are very useful to potential customers researching products.<\/p>\n Similar to product reviews, company and service reviews are useful to people looking to hire a company to perform services.\u00a0 These types of reviews can both help and hurt an organization.\u00a0 Those companies with favorable reviews will have a greater likelihood of being hired than those with poor reviews.\u00a0 Reputation management services help promote positive reviews while mitigating negative reviews.\u00a0 An important part of SEO agency services is to help clients respond favorable to online reviews.<\/p>\nQuestions this article addresses:<\/strong><\/h4>\n
Table of Contents:
\nLearn More About These Types of SEO<\/h2>\n1. Technical SEO: Analysis of Website\u2019s technical factors that impact its rankings.<\/a><\/h3>\n
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2. On-Page SEO: The optimization of visible page elements that effect rankings.<\/a><\/h3>\n
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3. Off-Page SEO: Implementation of optimization elements not related to the page itself.<\/a><\/h3>\n
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4. Organic SEO: Improving rankings for the main \u201corganic\u201d area within search engines.<\/a><\/h3>\n
5. Local SEO: Improving rankings for the \u201clocal-pack\u201d area within search engines.<\/a><\/h3>\n
6. Voice SEO: Improving rankings for voice search.<\/a><\/h3>\n
7. Reputation Management<\/a><\/h3>\n
8. Search Engine Marketing<\/a><\/h3>\n
Need Help with your Organic or Local SEO? Learn more about Webolutions’ SEO Services<\/a>.<\/h4>\n
What is SEO?<\/h2>\n
Are there different types of SEO services?\u00a0 If so, what are they?<\/h2>\n
1. Technical SEO: Analysis of Website\u2019s technical factors that impact its rankings.<\/h3>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Code Efficiency<\/h3>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Website Speed<\/h3>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mobile Responsiveness<\/h3>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 SSL\/HTTPS<\/h3>\n
2. On-Page SEO: The optimization of visible page elements that effect rankings.<\/h3>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Page Title & Meta Description<\/h3>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Headings (Headers)<\/h3>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 On Page Content<\/h3>\n
3. Off-Page SEO: Implementation of optimization elements not related to the page itself.<\/h3>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Social Media<\/h3>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Backlinks<\/h3>\n
4. Organic SEO: Improving rankings for the main \u201corganic\u201d area within search engines.<\/h3>\n
5. Local SEO: Improving rankings for the \u201clocal-pack\u201d area within search engines.<\/h3>\n
6. Voice SEO: Improving rankings for voice search.<\/h3>\n
7. Reputation Management<\/h3>\n