{"id":50590,"date":"2017-10-13T19:40:19","date_gmt":"2017-10-13T19:40:19","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/"},"modified":"2024-10-01T14:57:46","modified_gmt":"2024-10-01T20:57:46","slug":"avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/","title":{"rendered":"Avoid Becoming an SEO Horror Story: White Hat Tips for Ranking"},"content":{"rendered":"

During the course of my almost two decades of performing SEO, hiring SEO companies<\/a> and observing the SEO services<\/a> performed by others on client websites, it becomes very clear that there are varying degrees of search optimization competence. Most SEO professionals<\/a> and certainly DIY SEO practitioners are self-taught. The adage \u2018a little knowledge is a dangerous thing\u2019 is certainly applicable when it comes to search engine optimization.<\/p>\n

Don’t know what SEO is?\u00a0 See our What is SEO<\/a> Questions page.<\/h4>\n

The problem with learning SEO from online resources is that there is so much old information as well as miss-information regarding how to optimize a website.\u00a0 Some tactics that one might implement may be old-school techniques that may have worked in the past and may even work today, however, they are currently frowned upon by Google and may result in a decline in rankings or, worse, a de-indexing of one\u2019s website from Google.<\/p>\n

Over the past two decades, Google has changed their algorithm dozens of times in an attempt to deliver optimal results to its users. Often, the algorithm updates are in response to rankings manipulation by SEOers. ( I don\u2019t know if that word has been used before, but it works here for our discussion.)\u00a0 Google has a set of Webmaster Guidelines<\/a> to help anyone who is interested in understanding how to get their website indexed as well as how to optimize their website to achieve higher rankings in the Google search engine<\/a>.<\/p>\n

Google\u2019s Webmaster Guidelines<\/h2>\n

Within the SEO community, we often refer to optimization techniques within Google\u2019s guidelines as \u2018white-hat\u2019 and those more aggressive techniques that go against Google\u2019s guidelines as being \u2018black-hat\u2019.<\/p>\n

The crux of Google\u2019s algorithm has always been about backlinks.\u00a0 A website\u2019s backlinks are analogous to receiving favorable word-of-mouth.\u00a0 And like word-of-mouth referrals, the more one hears a positive referral, the greater the likelihood of taking action toward that referral such as trying a product or service.<\/p>\n

It used to be the case, for example, that the more backlinks a website had, the greater its rankings. So, old school SEO would focus on building as many backlinks as possible, regardless of the quality or topical relationship to one\u2019s website.\u00a0 The SEO professionals understand that simply building as many backlinks as possible can actually be detrimental to rankings.<\/p>\n

Another common old school tactic that, unfortunately, still works today is the manipulation of anchor text.\u00a0 For those who do not know what the term \u2018anchor text\u2019 means, it is the part of text that one would click upon to be directed to another website page.\u00a0 Here again, Google\u2019s intent is to have relevant links such that a website, for example, about pet food might link to an article about pet nutrition and health.\u00a0 Such a link might have the anchor text of \u201cbetter pet nutrition\u201d.<\/p>\n

Anchor text manipulation is when one creates links using over-optimized anchor text that may have nothing to do with the topic of the sentence, paragraph or website in general. Anchor text manipulation is used most by those who understand its power; you guessed it, those who truly understand the nature of ranking well, SEO professionals.<\/p>\n

White Hat SEO Tip #1 \u2013 Avoid Black Hat SEO Practices, Anchor Text Manipulation<\/h2>\n

For those SEO professionals who implement best SEO practices, they know not to manipulate backlinks, particularly in such an obvious way as over-optimized anchor text.\u00a0 If that\u2019s the case, then why do so many search optimization \u201cexperts\u201d practice this technique? The truth is, it still works and Google is not catching or penalizing companies who practice such tactics.<\/p>\n

If you have hired an SEO company to build backlinks for you, ask them from where they are building these links, which reveals the \u201cquality\u201d of backlinks, as well ask them about the anchor text being used for these backlinks.\u00a0 Using our earlier example of pet food, if your SEO agency is building all your backlinks with \u201cpet food\u201d as the anchor text, they are doing a poor job.<\/p>\n

White Hat SEO Tip #2 \u2013 Avoid Black Hat SEO Practices, Backlink Manipulation<\/h2>\n

Related to White Hat Tip #1, is the avoidance of backlink manipulation as it relates to the quantity of backlinks.\u00a0 As previously mentioned, old-school SEOers would simply build as many backlinks as possible regardless of from where they were coming.\u00a0 The more the merrier, or in this case, the better a website\u2019s rankings.<\/p>\n

Panda Algorithm Update \u2013 February 2011<\/h3>\n

Google has been a bit better at identifying this type of backlink manipulation and taking decisive action against it.\u00a0 One of the most important Google updates was called \u201cPanda\u201d.\u00a0 The Panda update targeted low-quality, spammy websites that offered little original content or value to visitors.\u00a0 Frequently, these types of websites were used to build backlinks, which is why Google targeted them.\u00a0 These types of websites, whether intentional or not, were used primarily for backlink quantity manipulation.<\/p>\n

To get around the Panda update, some optimization \u201cexperts\u201d built their own network of websites and created links from these websites to their \u201cmoney\u201d sites (those websites they wanted to rank well).\u00a0 This type of backlink building became more clearly black-hat as Google made clear their intent to penalize websites who were practicing backlink manipulation.<\/p>\n

Yet, some search optimization practitioners made intentional efforts to circumvent poor quality websites by building their own websites where they could control the content.\u00a0 The network of websites was used to not only manipulate website quality, but also the quantity of links and anchor text used for links to their money sites.<\/p>\n

Penguin Algorithm Update \u2013 April 2012<\/h3>\n

Google identified backlink manipulation via self-owned or self-controlled domains fairly quickly and released another update called Penguin.\u00a0 The Penguin update was implemented to penalize and down-grade websites with unnatural link profiles.<\/p>\n

Among the primary targets were what is referred to as Private Blog Networks, also known as PBNs.\u00a0 These types of website networks get their name because many of the websites within the network are privately registered so that the owner is hidden, thereby reducing the chance of the network being readily identified.<\/p>\n

White Hat SEO Tip #3 \u2013 Avoid Black Hat SEO Practices, Keyword Stuffing<\/h2>\n

Keyword stuffing is fairly easy to identify.\u00a0 How many of you have read a web page or blog post that simply did not flow well and kept repeating the same set of words?\u00a0 Now, frequently a page about a certain topic such as, say, SEO, will continue to use the same acronym because it is the most commonly used term with which people can identify.<\/p>\n

More specifically, keyword stuffing is when you come across a page that simply does not flow or read well and you feel as if the set of repetitive words simply don\u2019t fit within the context of the sentence, paragraph or page.\u00a0 This is an old SEO short cut used by SEOers who simply don\u2019t know how or don\u2019t take the necessary time to perform proper best practices search optimization.<\/p>\n

Key Takeaways:<\/h3>\n

While this article indicated white hat tips with the implication that white-hat SEO tactics would be discussed, it is often more beneficial to know what not to do when it comes to search engine optimization. Many SEO practitioners are self-taught by reading information they find online.\u00a0 Often this information is inaccurate or simply outdated.\u00a0 This article points out old school SEO tactics that may still work, however, if used they may result in one\u2019s website experiencing declining rankings or worse a complete deindexing (exclusion) by Google. By avoiding black-hat SEO tactics, you can avoid being your own SEO horror story.<\/p>\n","protected":false},"excerpt":{"rendered":"

During the course of my almost two decades of performing SEO, hiring SEO companies and observing the SEO services performed by others on client websites, it becomes very clear that there are varying degrees of search optimization competence. Most SEO professionals and certainly DIY SEO practitioners are self-taught. The adage \u2018a little knowledge is a\u2026<\/p>\n","protected":false},"author":13,"featured_media":50591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1352],"tags":[],"class_list":["post-50590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nAvoid Becoming an SEO Horror Story: White Hat Tips for Ranking<\/title>\n<meta name=\"description\" content=\"The problem with learning SEO from online resources is that there is so much old information as well as miss-information regarding how to optimize a website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avoid Becoming an SEO Horror Story: White Hat Tips for Ranking\" \/>\n<meta property=\"og:description\" content=\"The problem with learning SEO from online resources is that there is so much old information as well as miss-information regarding how to optimize a website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"Webolutions Digital Marketing Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webolutions\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-13T19:40:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T20:57:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/iStock-1019556940.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SEO Expert: John Vargo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SEO Expert: John Vargo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/\"},\"author\":{\"name\":\"SEO Expert: John Vargo\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/8ea2650d507022c0ddc54c6fb92e8db0\"},\"headline\":\"Avoid Becoming an SEO Horror Story: White Hat Tips for Ranking\",\"datePublished\":\"2017-10-13T19:40:19+00:00\",\"dateModified\":\"2024-10-01T20:57:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/\"},\"wordCount\":1271,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/iStock-1019556940.jpg\",\"articleSection\":[\"SEO: Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/\",\"name\":\"Avoid Becoming an SEO Horror Story: White Hat Tips for Ranking\",\"isPartOf\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/iStock-1019556940.jpg\",\"datePublished\":\"2017-10-13T19:40:19+00:00\",\"dateModified\":\"2024-10-01T20:57:46+00:00\",\"description\":\"The problem with learning SEO from online resources is that there is so much old information as well as miss-information regarding how to optimize a website.\",\"breadcrumb\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#primaryimage\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/iStock-1019556940.jpg\",\"contentUrl\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/iStock-1019556940.jpg\",\"width\":1254,\"height\":836,\"caption\":\"ghosties in the forest halloween background\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webolutionsmarketingagency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avoid Becoming an SEO Horror Story: White Hat Tips for Ranking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#website\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/\",\"name\":\"Webolutions Digital Marketing Agency\",\"description\":\"Digital Marketing Services Nationwide\",\"publisher\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webolutionsmarketingagency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#organization\",\"name\":\"Webolutions Digital Marketing Agency\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/webolutions-agency-logo.svg\",\"contentUrl\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/webolutions-agency-logo.svg\",\"width\":275,\"height\":34,\"caption\":\"Webolutions Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/webolutions\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/8ea2650d507022c0ddc54c6fb92e8db0\",\"name\":\"SEO Expert: John Vargo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8689d49406845d7065f1cea7b6171a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8689d49406845d7065f1cea7b6171a2?s=96&d=mm&r=g\",\"caption\":\"SEO Expert: John Vargo\"},\"description\":\"Denver SEO expert John Vargo is an online marketing professional with 25+ years\u2019 experience in digital marketing and search engine optimization with proven results achieving top search engine rankings and improving website engagement and conversion. Vargo was awarded 2019 Top SEO Consultants in the U.S. Learn more about John Vargo.\",\"sameAs\":[\"https:\/\/webolutionsmarketingagency.com\/denver-digital-marketing-agency\/\"],\"url\":\"https:\/\/webolutionsmarketingagency.com\/author\/jvargo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Avoid Becoming an SEO Horror Story: White Hat Tips for Ranking","description":"The problem with learning SEO from online resources is that there is so much old information as well as miss-information regarding how to optimize a website.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/","og_locale":"en_US","og_type":"article","og_title":"Avoid Becoming an SEO Horror Story: White Hat Tips for Ranking","og_description":"The problem with learning SEO from online resources is that there is so much old information as well as miss-information regarding how to optimize a website.","og_url":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/","og_site_name":"Webolutions Digital Marketing Agency","article_publisher":"https:\/\/www.facebook.com\/webolutions\/","article_published_time":"2017-10-13T19:40:19+00:00","article_modified_time":"2024-10-01T20:57:46+00:00","og_image":[{"width":1254,"height":836,"url":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/iStock-1019556940.jpg","type":"image\/jpeg"}],"author":"SEO Expert: John Vargo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SEO Expert: John Vargo","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#article","isPartOf":{"@id":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/"},"author":{"name":"SEO Expert: John Vargo","@id":"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/8ea2650d507022c0ddc54c6fb92e8db0"},"headline":"Avoid Becoming an SEO Horror Story: White Hat Tips for Ranking","datePublished":"2017-10-13T19:40:19+00:00","dateModified":"2024-10-01T20:57:46+00:00","mainEntityOfPage":{"@id":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/"},"wordCount":1271,"commentCount":0,"publisher":{"@id":"https:\/\/webolutionsmarketingagency.com\/#organization"},"image":{"@id":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#primaryimage"},"thumbnailUrl":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/iStock-1019556940.jpg","articleSection":["SEO: Search Engine Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/","url":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/","name":"Avoid Becoming an SEO Horror Story: White Hat Tips for Ranking","isPartOf":{"@id":"https:\/\/webolutionsmarketingagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#primaryimage"},"image":{"@id":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#primaryimage"},"thumbnailUrl":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/iStock-1019556940.jpg","datePublished":"2017-10-13T19:40:19+00:00","dateModified":"2024-10-01T20:57:46+00:00","description":"The problem with learning SEO from online resources is that there is so much old information as well as miss-information regarding how to optimize a website.","breadcrumb":{"@id":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#primaryimage","url":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/iStock-1019556940.jpg","contentUrl":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/iStock-1019556940.jpg","width":1254,"height":836,"caption":"ghosties in the forest halloween background"},{"@type":"BreadcrumbList","@id":"https:\/\/webolutionsmarketingagency.com\/avoid-becoming-an-seo-horror-story-white-hat-tips-for-ranking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webolutionsmarketingagency.com\/"},{"@type":"ListItem","position":2,"name":"Avoid Becoming an SEO Horror Story: White Hat Tips for Ranking"}]},{"@type":"WebSite","@id":"https:\/\/webolutionsmarketingagency.com\/#website","url":"https:\/\/webolutionsmarketingagency.com\/","name":"Webolutions Digital Marketing Agency","description":"Digital Marketing Services Nationwide","publisher":{"@id":"https:\/\/webolutionsmarketingagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webolutionsmarketingagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/webolutionsmarketingagency.com\/#organization","name":"Webolutions Digital Marketing Agency","url":"https:\/\/webolutionsmarketingagency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webolutionsmarketingagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/webolutions-agency-logo.svg","contentUrl":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/webolutions-agency-logo.svg","width":275,"height":34,"caption":"Webolutions Digital Marketing Agency"},"image":{"@id":"https:\/\/webolutionsmarketingagency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webolutions\/"]},{"@type":"Person","@id":"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/8ea2650d507022c0ddc54c6fb92e8db0","name":"SEO Expert: John Vargo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8689d49406845d7065f1cea7b6171a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8689d49406845d7065f1cea7b6171a2?s=96&d=mm&r=g","caption":"SEO Expert: John Vargo"},"description":"Denver SEO expert John Vargo is an online marketing professional with 25+ years\u2019 experience in digital marketing and search engine optimization with proven results achieving top search engine rankings and improving website engagement and conversion. Vargo was awarded 2019 Top SEO Consultants in the U.S. Learn more about John Vargo.","sameAs":["https:\/\/webolutionsmarketingagency.com\/denver-digital-marketing-agency\/"],"url":"https:\/\/webolutionsmarketingagency.com\/author\/jvargo\/"}]}},"_links":{"self":[{"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/posts\/50590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/comments?post=50590"}],"version-history":[{"count":0,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/posts\/50590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/media\/50591"}],"wp:attachment":[{"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/media?parent=50590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/categories?post=50590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/tags?post=50590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}