{"id":50329,"date":"2015-03-05T21:03:20","date_gmt":"2015-03-05T21:03:20","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/denver-social-marketing-event-maximize-opportunities-marketing-automation\/"},"modified":"2023-09-13T19:45:40","modified_gmt":"2023-09-13T19:45:40","slug":"denver-social-marketing-event-maximize-opportunities-marketing-automation","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/denver-social-marketing-event-maximize-opportunities-marketing-automation\/","title":{"rendered":"Maximize Opportunities with Marketing Automation &#8211; Denver Social Marketing Event"},"content":{"rendered":"<p>On Friday, April 17, 2015, Denver&#8217;s Social Marketing for Business group continues on its new, broader path with an expert panel on how to maximize opportunities with\u00a0marketing automation.<\/p>\n<p>Industry leader Oracle identifies the value proposition for <a href=\"https:\/\/webolutionsmarketingagency.com\/current-marketing-trends-speeding-marketing-automation-learning-curve\/\">marketing automation<\/a> as the ability to, \u201ceasily manage the targeting, timing, and content of your outbound marketing messages in response to prospects\u2019 actions and behaviors.\u201d<\/p>\n<p>\u201cPersonalization\u201d of content and outbound marketing has been a topic for this group in the past. In April, 2015, we drill into the next level of this conversation, identifying the tools and best practices successful companies and organizations are using to identify and nurture leads, construct and implement individualized campaigns and integrate with customer management systems.<\/p>\n<p>At its essence, marketing automation optimizes efficiency and opportunity in the conversion funnel and closes the gap between marketing and sales.<br \/>\nAnd the topic is timely. According to the recently-published State of Marketing Automation 2014 report by Regalix Research:<\/p>\n<ul class=\"post-list\">\n<li>88% of marketers are either currently using or considering implementing marketing automation tools in the coming year.<\/li>\n<li>69% of marketers who have not yet implemented marketing automation tools, plan to do so in 2015<\/li>\n<\/ul>\n<p>Increasingly, people expect messaging personalized to themselves. Burst eNewsletters to which we subscribe open with our names. <a href=\"https:\/\/webolutionsmarketingagency.com\/digital-marketing-services\/social-media-marketing-agency\/\">Facebook<\/a> news feeds, online display advertisements and <a href=\"https:\/\/webolutionsmarketingagency.com\/google-certified-partner-denver-colorado\/\">Google<\/a> search results are presented to us based on personal characteristics and behavior. Digital properties like Amazon.com and Netflix make suggestions based on recent activity and long-term behavioral patterns. Hotels, restaurants, credit cards, telecommunications companies and airlines record our preferences and make suggestions based upon them. Preferences and behaviors not trending in the marketplace or of our \u201cdemographic,\u201d but of each of us, individually.<\/p>\n<p>Guest experts for our Friday, April 17, 2015 event are expected to include:<\/p>\n<ul class=\"post-list\">\n<li><strong>Robert Edson, Vice President Global Sales and Marketing, MissionMode<\/strong>. \u00a0Robert has dedicated the majority of his career to public &amp; private sector safety &amp; security. \u00a0He brings a unique background in business continuity and incident management having been instrumental in deploying the country\u2019s first statewide VOIP 911 platform. \u00a0Today he leads MissionMode&#8217;s Sales and Marketing effort driving awareness and trial of the company&#8217;s best-in-class cloud based emergency notification and incident management solutions.<\/li>\n<li><strong>Kathy Leeman, Manager, Industry Solutions Center of Excellence for Oracle<\/strong>.\u00a0Kathy leads a team of best practice consultants to develop turn-key marketing assets and campaigns built to comply with industry-specific regulations. They help companies in complex industries gain a competitive edge by leveraging marketing automation tailored to their needs. In collaboration with Oracle\u2019s broader Vertical Solutions team, Kathy develops new methodologies to improve client go-to-market strategies, processes, and results.<\/li>\n<li><strong>Erik Wolf, Founder, ORBTR<\/strong>. Erik is a dynamic marketing communications professional and MBA. ORBTR integrates with WordPress websites to maximize ROI on time invested in marketing. ORBTR enables marketers and sales professionals to create professional email newsletters, automated sales follow-ups, and landing pages with just a few mouse clicks. More effective tracking and management of leads comes through the tool&#8217;s configuration of real-time email alerts telling exactly when a prospect has returned to the website.<\/li>\n<\/ul>\n<p>Breakfast as always will be provided by Whole Foods Market SouthGlenn, My Favorite Muffin and Peet&#8217;s Coffee SouthGlenn.<\/p>\n<p>&nbsp;<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td><strong>DATE &amp; TIME<\/strong><\/td>\n<td>\u00a0Friday, April 17, 2015,\u00a07:30 AM &#8211; 9:00 AM<\/td>\n<\/tr>\n<tr>\n<td><strong>VENUE<\/strong><\/td>\n<td>\u00a0South Metro Denver Chamber, 2154 E. Commons Ave., Suite 342, Centennial, CO<\/td>\n<\/tr>\n<tr>\n<td><strong>COST<\/strong><\/td>\n<td>\u00a0$10.00 per event<\/td>\n<\/tr>\n<tr>\n<td><strong>WHO SHOULD ATTEND \u00a0<\/strong><\/td>\n<td>\u00a0Business owners, marketing and sales executives, organizational leaders<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Get immediate impact to your bottom line and immense value. Join us! For additional information, please <a title=\"Contact Us\" href=\"https:\/\/webolutionsmarketingagency.com\/header-form-get-a-quote\/\">contact us<\/a>\u00a0or reserve your spot today:<\/p>\n<p><strong>Option 1: Register and pre-pay<\/strong><\/p>\n<form action=\"https:\/\/www.paypal.com\/cgi-bin\/webscr\" method=\"post\" target=\"_top\"><input name=\"cmd\" type=\"hidden\" value=\"_s-xclick\" \/><br \/>\n<input name=\"hosted_button_id\" type=\"hidden\" value=\"X5DXWN6QE58M8\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><input name=\"on0\" type=\"hidden\" value=\"I will join the group for...\" \/>I will join the group for&#8230;<\/td>\n<\/tr>\n<tr>\n<td><select name=\"os0\"><option value=\"June Event\">June Event $10.00 USD<\/option><option value=\"August Event\">August Event $10.00 USD<\/option><option value=\"October Event\">October Event $10.00 USD<\/option><option value=\"December Event\">December Event $10.00 USD<\/option><\/select><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><input name=\"currency_code\" type=\"hidden\" value=\"USD\" \/><br \/>\n<input alt=\"PayPal - The safer, easier way to pay online!\" name=\"submit\" src=\"https:\/\/www.paypalobjects.com\/en_US\/i\/btn\/btn_buynowCC_LG.gif\" type=\"image\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/pixel.gif\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/><\/p>\n<\/form>\n<p><strong>Option 2:\u00a0Register and pay at the door (cash and credit cards accepted):<\/strong><\/p>\n\n<p>&nbsp;<\/p>\n<ul class=\"post-list\">\n<li><a href=\"http:\/\/www.meetup.com\/SocialMarketing\/events\/220953193\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit the group&#8217;s online hub at Meetup.com<\/a><\/li>\n<li><a href=\"http:\/\/www.facebook.com\/tipssocial\" target=\"_blank\" rel=\"noopener noreferrer\">Like Social Marketing for Business on Facebook<\/a><\/li>\n<li><a href=\"http:\/\/www.twitter.com\/tipssocial\" target=\"_blank\" rel=\"noopener noreferrer\">Follow\u00a0Social Marketing for Business on Twitter<\/a> (@TipsSocial, #SMGDenver)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On Friday, April 17, 2015, Denver&#8217;s Social Marketing for Business group continues on its new, broader path with an expert panel on how to maximize opportunities with\u00a0marketing automation. Industry leader Oracle identifies the value proposition for marketing automation as the ability to, \u201ceasily manage the targeting, timing, and content of your outbound marketing messages in\u2026<\/p>\n","protected":false},"author":6,"featured_media":50331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[707,1204],"tags":[],"class_list":["post-50329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","category-webolutions-inside-out"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maximize Opportunities with Marketing Automation - Denver Social Marketing Event<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webolutionsmarketingagency.com\/denver-social-marketing-event-maximize-opportunities-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximize Opportunities with Marketing Automation - Denver Social Marketing Event\" \/>\n<meta property=\"og:description\" content=\"On Friday, April 17, 2015, Denver&#8217;s Social Marketing for Business group continues on its new, broader path with an expert panel on how to maximize opportunities with\u00a0marketing automation. 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