{"id":50326,"date":"2015-03-06T01:31:31","date_gmt":"2015-03-06T01:31:31","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/"},"modified":"2023-09-13T19:45:39","modified_gmt":"2023-09-13T19:45:39","slug":"understanding-facebook-relevance-score","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/","title":{"rendered":"Understanding Facebook Relevance Score"},"content":{"rendered":"

Facebook is continuously working to improve the experience for people and businesses alike. In the process of doing this, Facebook has added a relevance score to their advertising platform to ensure people see ads that matter the most to them. This will ensure a pleasing experience for\u00a0the user. Learn how to make a Facebook page<\/a>.<\/p>\n

\"Understanding<\/p>\n

So what is a relevance score? This is a visible metric in Facebook\u2019s advertising reporting tool that will score your ad between 1 \u2013 10, 10 being the highest. Facebook determines this number on positive and negative feedback expected, based on the ad’s objective. This mainly applies to advertisements that have an actionable outcome such as clicks, video views, installs, etc. Relevance score has a smaller impact on advertising campaigns that are driven on cost and delivery, like brand awareness campaigns.<\/p>\n

When your relevance score is higher, your advertisement is more likely to be served than other ads to your target audience. This will then result in you paying less for that ad. If your relevance score starts to drop, this is a good indicator that it is time to refresh your ad. Refreshing an advertisement using new creative, messaging, look-a-like audiences and more can all improve the outcome of your ad.<\/p>\n

How to Use this Information<\/strong><\/p>\n

Remember when developing your social media marketing strategy<\/a>, to keep up on new marketing trends, developments and launches within the field. Knowing what to plan and prepare for will greatly help you stay ahead of the curve in social media. At Webolutions, we take this into consideration with every client and develop a unique social media marketing advertising strategy that is custom-tailored to each client\u2019s needs. To learn more about social marketing and how it can work with your internal marketing plan, call Webolutions at 303-300-2640<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook is continuously working to improve the experience for people and businesses alike. In the process of doing this, Facebook has added a relevance score to their advertising platform to ensure people see ads that matter the most to them. This will ensure a pleasing experience for\u00a0the user. Learn how to make a Facebook page.\u2026<\/p>\n","protected":false},"author":6,"featured_media":50328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[707],"tags":[],"class_list":["post-50326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing"],"acf":[],"yoast_head":"\nUnderstanding Facebook Relevance Score<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Facebook Relevance Score\" \/>\n<meta property=\"og:description\" content=\"Facebook is continuously working to improve the experience for people and businesses alike. In the process of doing this, Facebook has added a relevance score to their advertising platform to ensure people see ads that matter the most to them. This will ensure a pleasing experience for\u00a0the user. Learn how to make a Facebook page.\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/\" \/>\n<meta property=\"og:site_name\" content=\"Webolutions Digital Marketing Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webolutions\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-06T01:31:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-13T19:45:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/Capture.png\" \/>\n\t<meta property=\"og:image:width\" content=\"523\" \/>\n\t<meta property=\"og:image:height\" content=\"308\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mike Hanbery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Hanbery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/\"},\"author\":{\"name\":\"Mike Hanbery\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/989dc861ba251a20fa2765cc3d7dd082\"},\"headline\":\"Understanding Facebook Relevance Score\",\"datePublished\":\"2015-03-06T01:31:31+00:00\",\"dateModified\":\"2023-09-13T19:45:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/\"},\"wordCount\":303,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/Capture.png\",\"articleSection\":[\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/\",\"name\":\"Understanding Facebook Relevance Score\",\"isPartOf\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/Capture.png\",\"datePublished\":\"2015-03-06T01:31:31+00:00\",\"dateModified\":\"2023-09-13T19:45:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#primaryimage\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/Capture.png\",\"contentUrl\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/Capture.png\",\"width\":523,\"height\":308,\"caption\":\"Understanding Facebook Relevance Score - Webolutions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webolutionsmarketingagency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding Facebook Relevance Score\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#website\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/\",\"name\":\"Webolutions Digital Marketing Agency\",\"description\":\"Digital Marketing Services Nationwide\",\"publisher\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webolutionsmarketingagency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#organization\",\"name\":\"Webolutions Digital Marketing Agency\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/webolutions-agency-logo.svg\",\"contentUrl\":\"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/webolutions-agency-logo.svg\",\"width\":275,\"height\":34,\"caption\":\"Webolutions Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/webolutions\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/989dc861ba251a20fa2765cc3d7dd082\",\"name\":\"Mike Hanbery\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/27f69ed8d5524cbc6e080988592f01df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/27f69ed8d5524cbc6e080988592f01df?s=96&d=mm&r=g\",\"caption\":\"Mike Hanbery\"},\"description\":\"A 26-year marketing industry veteran, Mike has assumed active leadership roles at Webolutions since 2010. Achievements include overseeing the digital marketing team and contributing to the marketing success of many of the more than 2,000 websites Webolutions has launched since 1994. Certifications include social media, inbound marketing and local search marketing. Mike\u2019s mom thinks he is witty and insightful. Learn more about Mike Hanbery.\",\"url\":\"https:\/\/webolutionsmarketingagency.com\/author\/mhanbery\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding Facebook Relevance Score","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/","og_locale":"en_US","og_type":"article","og_title":"Understanding Facebook Relevance Score","og_description":"Facebook is continuously working to improve the experience for people and businesses alike. In the process of doing this, Facebook has added a relevance score to their advertising platform to ensure people see ads that matter the most to them. This will ensure a pleasing experience for\u00a0the user. Learn how to make a Facebook page.\u2026","og_url":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/","og_site_name":"Webolutions Digital Marketing Agency","article_publisher":"https:\/\/www.facebook.com\/webolutions\/","article_published_time":"2015-03-06T01:31:31+00:00","article_modified_time":"2023-09-13T19:45:39+00:00","og_image":[{"width":523,"height":308,"url":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/Capture.png","type":"image\/png"}],"author":"Mike Hanbery","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Hanbery","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#article","isPartOf":{"@id":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/"},"author":{"name":"Mike Hanbery","@id":"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/989dc861ba251a20fa2765cc3d7dd082"},"headline":"Understanding Facebook Relevance Score","datePublished":"2015-03-06T01:31:31+00:00","dateModified":"2023-09-13T19:45:39+00:00","mainEntityOfPage":{"@id":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/"},"wordCount":303,"commentCount":0,"publisher":{"@id":"https:\/\/webolutionsmarketingagency.com\/#organization"},"image":{"@id":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#primaryimage"},"thumbnailUrl":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/Capture.png","articleSection":["Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/","url":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/","name":"Understanding Facebook Relevance Score","isPartOf":{"@id":"https:\/\/webolutionsmarketingagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#primaryimage"},"image":{"@id":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#primaryimage"},"thumbnailUrl":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/Capture.png","datePublished":"2015-03-06T01:31:31+00:00","dateModified":"2023-09-13T19:45:39+00:00","breadcrumb":{"@id":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#primaryimage","url":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/Capture.png","contentUrl":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/Capture.png","width":523,"height":308,"caption":"Understanding Facebook Relevance Score - Webolutions"},{"@type":"BreadcrumbList","@id":"https:\/\/webolutionsmarketingagency.com\/understanding-facebook-relevance-score\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webolutionsmarketingagency.com\/"},{"@type":"ListItem","position":2,"name":"Understanding Facebook Relevance Score"}]},{"@type":"WebSite","@id":"https:\/\/webolutionsmarketingagency.com\/#website","url":"https:\/\/webolutionsmarketingagency.com\/","name":"Webolutions Digital Marketing Agency","description":"Digital Marketing Services Nationwide","publisher":{"@id":"https:\/\/webolutionsmarketingagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webolutionsmarketingagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/webolutionsmarketingagency.com\/#organization","name":"Webolutions Digital Marketing Agency","url":"https:\/\/webolutionsmarketingagency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webolutionsmarketingagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/webolutions-agency-logo.svg","contentUrl":"https:\/\/webolutionsmarketingagency.com\/wp-content\/uploads\/webolutions-agency-logo.svg","width":275,"height":34,"caption":"Webolutions Digital Marketing Agency"},"image":{"@id":"https:\/\/webolutionsmarketingagency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webolutions\/"]},{"@type":"Person","@id":"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/989dc861ba251a20fa2765cc3d7dd082","name":"Mike Hanbery","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webolutionsmarketingagency.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/27f69ed8d5524cbc6e080988592f01df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/27f69ed8d5524cbc6e080988592f01df?s=96&d=mm&r=g","caption":"Mike Hanbery"},"description":"A 26-year marketing industry veteran, Mike has assumed active leadership roles at Webolutions since 2010. Achievements include overseeing the digital marketing team and contributing to the marketing success of many of the more than 2,000 websites Webolutions has launched since 1994. Certifications include social media, inbound marketing and local search marketing. Mike\u2019s mom thinks he is witty and insightful. Learn more about Mike Hanbery.","url":"https:\/\/webolutionsmarketingagency.com\/author\/mhanbery\/"}]}},"_links":{"self":[{"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/posts\/50326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/comments?post=50326"}],"version-history":[{"count":0,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/posts\/50326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/media\/50328"}],"wp:attachment":[{"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/media?parent=50326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/categories?post=50326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webolutionsmarketingagency.com\/wp-json\/wp\/v2\/tags?post=50326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}