{"id":50242,"date":"2014-09-15T19:55:48","date_gmt":"2014-09-15T19:55:48","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/current-marketing-trends-look-big-marketing\/"},"modified":"2024-03-27T15:00:34","modified_gmt":"2024-03-27T15:00:34","slug":"current-marketing-trends-look-big-marketing","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/current-marketing-trends-look-big-marketing\/","title":{"rendered":"Current Marketing Trends \u2013 a Look at Big Marketing"},"content":{"rendered":"

A recent article in the New York Times outlined a unique approach to education called the Big History Project.\u00a0 David Christian developed this unconventional way of teaching history in order to help students make connections between multiple different disciplines and the multiple different causes and effects, which are generally not made through the current, conventional learning methodologies. This platform correlated so perfectly with our unconventional approach to marketing, that the term Big Marketing was born.<\/p>\n

\u201cMost kids experience school as one damn course after another; there\u2019s nothing to build connections between the courses that they take,\u201d says Bob Bain, a professor of history and education at the University of Michigan an adviser to the Big History Project, who has helped devise much of the curriculum. \u201cThe average kid has no way to make sense between what happens with their first-period World History class and their second-period algebra class, third-period gym class, fourth-period literature \u2014 it\u2019s all disconnected. It\u2019s like if I were to give you a jigsaw puzzle and throw 500 pieces on the table and say, \u2018Oh, by the way, I\u2019m not going to show you the box top as to how they fit together.\u2019 \u201d<\/p>\n

This fall, the Big History project will be offered free to more than 15,000 students in some 1,200 schools. Christian\u2019s TED Talk, \u201cThe History of Our World in 18 Minutes,\u201d has been viewed more than four million times online.<\/p>\n

See New York Times Article<\/a> on the Big History Initiative
\nView Christian\u2019s TED Talk<\/a><\/p>\n

Read our article:\u00a0Current Marketing Trends \u2013 Infographics the Art of Communication<\/a><\/h4>\n

Big Marketing reflects the marketing approach we have been developing for years at Webolutions and one that we believe all marketers should utilize as they review their current, overall strategy. We typically see a pool of disconnected strategies and tactics being deployed, possibly by different departments or even different vendors, much like the disparate list of a student\u2019s different classes above. These tactics may include advertising, websites, eNewsletters, mobile campaigns, social media, direct mail, etc\u2026 But, the critical connections for a far more impactful program are not being made. When you make these connections, you will not only achieve vastly improved near-term results, but you will be able to look further into your future success.<\/p>\n

Big Marketing helps organizations make these connections. Instead of focusing on the typical, individual tactics and channels, we help organizations adjust their focus to look at all the overarching relationships they create.<\/p>\n

The challenge is not only explore what you believe about your current relationships, but to also incorporate:<\/p>\n