In August, 2010, we told you Foursquare was for real. In January of this year, we told you Foursquare was a top free mobile app for your business and that geo-targeting of social media marketing\u2014using tools like Foursquare–was a top marketing trend for 2012. Today, we\u2019re telling you Foursquare is hyper-local marketing that appeals to the human brain in ways humans don\u2019t totally understand.<\/p>\n
Brand consultant Martin Lindstrom recently penned in the New York Times<\/em> that a vibrating smartphone is the third most powerful affecting sound in the world, behind baby giggles and the Intel chime (which was, ahem, developed by marketers). Intel Labs, in a joint study with the Helinski Institute of Information and Technology, confirmed what we\u2019ve all suspected\u2014that smartphones are habit-forming.<\/p>\n One reason for this, according to The Economist<\/em>, is the \u201crelentless rewards\u201d smartphones provide.<\/p>\n Whenever you check the glowing rectangle, there is a fair chance you will see a message from a client, a hero-gram from your boss or at least an e-mail from a Nigerian gentleman offering you $1m if you share your bank details with him. For those who are new at this: No one in Nigeria is trying to give you money. For those who still aren\u2019t convinced about Foursquare and social marketing to a targeted local audience, here\u2019s a rundown of tactical benefits for incorporating Foursquare into your marketing plan:<\/p>\n In addition to the \u201chooks\u201d provided by online social networking in general, Foursquare keeps its users engaged by awarding:<\/p>\n What This Means to Your Business<\/strong> Let your customers say, \u201cWe\u2019re here now,\u201d and put your business in a position to let them help you grow.<\/p>\n","protected":false},"excerpt":{"rendered":" In August, 2010, we told you Foursquare was for real. In January of this year, we told you Foursquare was a top free mobile app for your business and that geo-targeting of social media marketing\u2014using tools like Foursquare–was a top marketing trend for 2012. Today, we\u2019re telling you Foursquare is hyper-local marketing that appeals to\u2026<\/p>\n","protected":false},"author":6,"featured_media":49847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[707],"tags":[951,1335,1336,993,848],"class_list":["post-49846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-denver-social-media","tag-foursquare-for-business","tag-marketing-foursquare","tag-social-media-for-business","tag-social-media-marketing"],"acf":[],"yoast_head":"\n
\nFoursquare appeals to all of these psychological and biological facets. <\/em><\/p>\n\n
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\nWe are experiencing what The Economist<\/em> recently called, \u201cthe third Industrial Revolution.\u201d Manufacturing is personalized. The use of Internet tools and 3D printers allow individuals to customize products to their individual liking. Everything in the world is becoming\u2014irreversibly\u2014customized to the individual. Your marketing must acknowledge this. One of the simpler ways to start is with location-based marketing.<\/p>\n