In August, Denver\u2019s premier social media for business group, Social Marketing for Business \u2013 Join the Conversation!, held its annual conversation about measuring social media marketing ROI.<\/p>\n
Webolutions Director of Strategic Marketing, Peter Hodges, offered his experience as a member of Bellco Credit Union\u2019s marketing team, specifically referencing a photo contest in which the primary metrics were engagement and reach, measured by number of entries, increase in likes and followers, number of shares, comments, votes, etc. These broader and deeper connections were employed to increase Share of Wallet (SOW) by subsequently using the social media channel to educate current and prospective customers about the full scope of the company\u2019s offerings. Hodges also spoke to broader, more qualitative goals for social media such as thought leadership and brand sentiment, using the opportunity provided by social media to inform about Bellco\u2019s Corporate Social Responsibility initiatives.<\/p>\n