{"id":49770,"date":"2012-12-24T20:50:04","date_gmt":"2012-12-24T20:50:04","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/strategic-social-media-marketing-beyond-posting-on-facebook\/"},"modified":"2024-01-04T20:48:18","modified_gmt":"2024-01-04T20:48:18","slug":"strategic-social-media-marketing-beyond-posting-on-facebook","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/strategic-social-media-marketing-beyond-posting-on-facebook\/","title":{"rendered":"Strategic Social Media Marketing: Beyond Posting on Facebook"},"content":{"rendered":"

Strategic social media marketing includes planning and sophisticated understanding of the nature of the medium as well as the tools and systems that introduce efficiencies and generate return on investment (ROI).<\/p>\n

The degree to which businesses believe social media marketing is equivalent to posting comments and pictures on Facebook is equivalent to the degree to which their social media marketing efforts will fail.<\/p>\n

Here are ten (of many) elements that frame the way professional social media marketers conduct themselves.\u00a0 These are the things social media marketers do that set them apart from the intern or employee who was hired to be a graphic artist and finds Facebook on their task list.<\/p>\n

Working within Cultures<\/strong>
\nEach social network has its own unique culture. Culture is a major influence in the content, nature, frequency and length of posts; the degree of interaction with other entities and other factors.\u00a0 Understanding the expectations and preferences of social networks and how to translate that into social media marketing success separates businesses who achieve ROI from those who do not.<\/p>\n

For example, LinkedIn has an overtly business culture. People come to Facebook for leisure and fun.\u00a0 Identical content and expectations for engagement between these two Internet social networks will be about as successful as constantly talking about one\u2019s home life in the office or vice versa. Businesses must embrace the differences and employ them to develop a competitive advantage.<\/p>\n

Leveraging the Medium<\/strong>
\nTo date, no person has ever logged onto any Internet social network hoping for the hard sell. The vast majority of people who connect with companies online are already customers. The opportunity, therefore, is for businesses to create an online destination for people. This helps keep the company in the consideration set for renewals or future purchases, educate the current customer about additional offerings from a company they already know and trust, enhance and deepen the relationship with current customers and generate referrals on the channel from those loyal customers.<\/p>\n

\u201cBuy my stuff,\u201d ostracizes brands on Internet social networks.\u00a0 Frequent plying of wares relegates the business to broadcasting to an empty channel, as does misuse of connections acquired online<\/a>. Success in social media marketing comes from developing and enhancing relationships.<\/p>\n

Utilizing a Content Marketing Strategy<\/strong>
\nAd hoc<\/em> ideas for Facebook posts are fine but they will never render the ROI of an integrated content marketing plan which may include, for example:<\/p>\n