{"id":49705,"date":"2013-06-19T00:00:00","date_gmt":"2013-06-19T00:00:00","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/denver-social-media-best-practices-for-new-youtube-one-channel-format\/"},"modified":"2023-12-20T14:41:47","modified_gmt":"2023-12-20T14:41:47","slug":"denver-social-media-best-practices-for-new-youtube-one-channel-format","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/denver-social-media-best-practices-for-new-youtube-one-channel-format\/","title":{"rendered":"Denver Social Media: Best Practices for New YouTube One Channel Format"},"content":{"rendered":"

On June 5, 2013, YouTube converted\u2014like it or not\u2014all channels to its new One Channel format.<\/p>\n

Unsurprisingly, the change has been met with denial, resistance and bargaining. Channel owners are frustrated with the need to create new graphics and an \u201cIntro Video.\u201d<\/p>\n

Webolutions encourages marketers first to understand that it\u2019s Google\u2019s world and we\u2019re all just living in it (Google owns YouTube) and we must accept the things we cannot change, but more so to appreciate and take advantage of the opportunities presented by the new YouTube One Channel design.<\/p>\n

Why the Change?<\/strong>
\nLet\u2019s face it: It was time for a little makeover. The outward appearance of the channel had not changed since God was a boy. The emergence of mobile and consumption on a dizzying variety of screen sizes not accounted for in the original design created a less than optimal user experience.<\/p>\n

The creation and launch of Paid YouTube Channels<\/a> required YouTube to make the change.<\/p>\n

Channel Art<\/strong>
\nJust as Facebook, LinkedIn, Google+ and Twitter have added means (Cover Photos) by which companies can overtly and immediately brand the channel, YouTube now has a similar feature. For YouTube One Channel, marketers choose a single image to brand the channel.<\/p>\n

While it\u2019s true that this single image will represent the brand across the multiple platforms and this must be taken account in an image\u2019s creation or selection, YouTube provides some flexibility in the display and a preview to minimize the guesswork. The Banner Photo, as YouTube calls it, can be adjusted in the same way as a Facebook thumbnail photo.<\/p>\n

Intro Video<\/strong>
\nYouTube now offers an \u201cIntro Video,\u201d which it offers as a way to introduce visitors to the content on the channel. YouTube\u2019s idea is for its users to summarize the theme(s) of the channel\u2014literally, an introduction.<\/p>\n

For most companies, however, the YouTube channel is not in fact a hub of continuously updated webisodes. It is much more likely that businesses are using YouTube as a hosting venue for videos they embed on their website and market through other social media channels including Facebook, Twitter, LinkedIn, Google+ and Pinterest. For those companies, Webolutions advises using this prominent placement for a branding identity video.<\/p>\n

We also advise this brand identity video to be professionally produced. It should be scripted, optimized<\/a> and employ all the elements of a successful YouTube video<\/a>. Is an amateur video better than nothing? This is a choice for the marketer: Will it accurately represent your desired brand experience<\/a>?<\/p>\n

Google+ Integration<\/strong>
\nYouTube channel owners who have a Google+ account will be prompted to link the YouTube channel to the Google+ page. For new YouTube One Channels, Google will prompt the channel owner to create a Google+ page. It is important to note that this newly-created page will be for the YouTube channel. Webolutions advises doing this only if the channel is to have a marketable identity and strategy of its own.<\/p>\n

Otherwise, Webolutions recommends creating and optimizing a Google+ Business Page<\/a> and linking it to the business\u2019s YouTube channel. If the company already has a Google+ Business page, it should be linked to the YouTube channel.<\/p>\n

On an ancillary note: Social media marketers will quickly notice that Google is aggressively pushing the creation of Google+ pages. Webolutions believes that for most businesses, a single Google+ Business page is optimal.<\/p>\n

More Information<\/strong>
\nThe YouTube Channel One format places the company’s Facebook, Twitter and Pinterest icons and links on the bottom right corner of the Banner Photo, improving their position from the previous design. Companies should definitely link their major social media assets to their YouTube One Channel.<\/p>\n

Additional new features that became available earlier this year in connection with YouTube\u2019s Monetization program and which have been incorporated into the new YouTube One Channel design include long-standing user demands such as the ability to upload videos longer than 15 minutes and set custom thumbnails.<\/p>\n

Additional details about graphic design requirements and examples of channels that have already converted are available at http:\/\/www.youtube.com\/onechannel<\/a>. Of course, we’re partial to this one<\/a>.<\/p>\n

How to use this Information<\/strong>
\nChange is inevitable and this one certainly ups the ante for all social media marketers.<\/p>\n

Use the opportunity to present your company in the best light. The appearance of your YouTube channel and the content thereupon\u2014just as with every other touch point\u2014defines the experience of your brand. Be strategic and deliberate but if you’ve not acted yet, do so quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"

On June 5, 2013, YouTube converted\u2014like it or not\u2014all channels to its new One Channel format. Unsurprisingly, the change has been met with denial, resistance and bargaining. Channel owners are frustrated with the need to create new graphics and an \u201cIntro Video.\u201d Webolutions encourages marketers first to understand that it\u2019s Google\u2019s world and we\u2019re all\u2026<\/p>\n","protected":false},"author":6,"featured_media":49706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[707],"tags":[951,1242],"class_list":["post-49705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-denver-social-media","tag-youtube-one-channel"],"acf":[],"yoast_head":"\nDenver Social Media: Best Practices for New YouTube One Channel Format<\/title>\n<meta name=\"description\" content=\"The appearance of your YouTube channel and the content thereupon\u2014just as with every other touch point\u2014defines the experience of your brand. 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