{"id":49658,"date":"2013-10-17T00:00:00","date_gmt":"2013-10-17T00:00:00","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/how-to-use-youtube-video-annotations-in-social-media-marketing\/"},"modified":"2023-12-28T18:35:36","modified_gmt":"2023-12-28T18:35:36","slug":"how-to-use-youtube-video-annotations-in-social-media-marketing","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/how-to-use-youtube-video-annotations-in-social-media-marketing\/","title":{"rendered":"How to Use YouTube Video Annotations in Social Media Marketing"},"content":{"rendered":"

Video and any video marketing platform can be a powerful component of social media marketing content plans, and YouTube still leads the pack for video sharing and hosting. A social media marketing feature available for YouTube videos is Annotations.<\/p>\n

YouTube Annotations<\/a> enable the adding of effects to videos. The type of YouTube annotation with the most direct benefit, and the easiest and most sales-effective to work into a video, is a text annotation with a benefit and Call to Action (CTA).
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\nHow to Create a YouTube Note Annotation<\/strong>
\nCreating a text annotation in YouTube is easy. After uploading and optimizing your YouTube video<\/a>, simply go to your channel\u2019s Video Manager<\/em>, select the video you wish to edit, click the drop-down arrow to the right of the Edit <\/em>button and select Annotations<\/em>.<\/p>\n

For a text annotation with a CTA, the most universally applicable type of annotation to select is the Note. To add a Note to your YouTube video:<\/p>\n

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  1. Find the exact point in the video you wish for the annotation to appear, pause the video, click Add Annotation<\/em> and, from the drop-down window, choose Note<\/em>. This is your annotation\u2019s Start <\/em>position, or what a video production professional would call an in point<\/em>.<\/li>\n
  2. Type your text into the window and position the text and Note using the text and highlight tools and the drag-and-drop features of the actual Note. Regarding annotation copy: Brief is better. The annotation should augment your video; verbose annotations will detract from it. The viewer\u2019s principal focus should remain on the content of the video.<\/li>\n
  3. Find your End <\/em>point (in video production jargon, an out point<\/em>) by playing the video, moving the playback slider or manually typing the end point into the box provided. The arrows to the right of the Start<\/em> and End<\/em> boxes allow for exact adjustments. In all probability, a bit of two or all three of these methods will be employed.<\/li>\n
  4. Pull the slider back to before the annotation insertion, click play, check the video and make any necessary adjustments.<\/li>\n<\/ol>\n


    \nHow to Convert the Prospect<\/strong>
    \nJust as with Google AdWords or social media advertising, creating a well-crafted custom landing page for the advertised product or service will minimize bounces and maximize conversions.<\/p>\n

    Making the video costs money, as does marketing the video. Each incremental investment increases the importance of maximizing the opportunity. When people click on a CTA within a YouTube video, they have identified themselves as interested prospects. The destination page for the click should make it easy for them to:<\/p>\n