{"id":49648,"date":"2013-11-12T20:49:59","date_gmt":"2013-11-12T20:49:59","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/current-marketing-trends-starbucks-new-tweet-a-coffee\/"},"modified":"2024-01-02T16:45:58","modified_gmt":"2024-01-02T16:45:58","slug":"current-marketing-trends-starbucks-new-tweet-a-coffee","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/current-marketing-trends-starbucks-new-tweet-a-coffee\/","title":{"rendered":"Creating Customer Loyalty via mobile apps: Starbucks Tweet A Coffee"},"content":{"rendered":"

In late October, Starbucks announced their new Tweet-a-Coffee program, yet another way they are enhancing customer loyalty via mobile apps<\/a>. This allows their loyalty club members to connect their Starbucks’ cards with their Twitter accounts and tweet a coffee to someone.\u00a0 Once received, the recipient can download a Starbucks gift card and redeem this at a Starbucks location via a mobile device.<\/p>\n

On the surface, this may just seem like a really neat idea, but when you look deeper at the possibilities that this type of technology provides to businesses, it is truly amazing.<\/p>\n

Read our article: Current Marketing Trends – Relationships vs Lead Generation<\/a><\/h4>\n

1)\u00a0\u00a0\u00a0 The use of the mobile wallet<\/h2>\n

Starbucks has been one of the most successful players in this space. By mid 2013, payments at Starbucks locations via their mobile apps accounted for over 10% of all their sales.<\/p>\n

Customers frequenting Starbucks are the right demographic for this type of system. As well, the company has invested in mobile infrastructure to facilitate mobile payments at their locations.\u00a0 In Aug. of 2012, they invested $25 million in Square.<\/p>\n

To take advantage of the marketing trend of mobile apps payments, companies should begin looking at what this takes and what systems they will need.\u00a0 This is especially true for any B to C, retail businesses.<\/p>\n

2)\u00a0\u00a0\u00a0 The engagement via Twitter<\/h2>\n

Aside from Twitter providing quick and easy information, Tweet-a-coffee now allows a Twitter account the ability to deliver a warm, comforting latte for your morning drive.\u00a0 When you think about this, the same delivery method could be used to deliver just about anything directly to users’ mobile devices, including gifts, coupons, movie tickets, etc\u2026\u00a0 As well, by using the tracking information provided by this type of system, businesses will be able to gather vast amounts of usage information.\u00a0 When you sign up for Tweet-a-coffee, you must agree that:<\/p>\n

This application will be able to:
\n\u2022\u00a0\u00a0\u00a0 Read Tweets from your timeline.
\n\u2022\u00a0\u00a0\u00a0 See who you follow, and follow new people.
\n\u2022\u00a0\u00a0\u00a0 Update your profile.
\n\u2022\u00a0\u00a0\u00a0 Post Tweets for you.<\/p>\n

Twitter, combined with mobile eCommerce and loyalty, is a very powerful tool.\u00a0 There are endless possibilities for marketers.<\/p>\n

Read our article: Current Marketing Trends – Recap of the Online Marketing Summit<\/a><\/h4>\n

3)\u00a0\u00a0\u00a0 The ability to reward<\/h2>\n

What if businesses used a tool like this to reward retweets, follows, etc\u2026? What if businesses tweeted a coffee for positive comments, photo submissions or other desired engagement behavior? Think about your business and what behavior you would like to encourage. There are endless possibilities for the creation of campaigns using this approach.<\/p>\n

4)\u00a0\u00a0\u00a0 The innovative sale of a product<\/h2>\n

Tweet-a-coffee is brilliant! It will increase Starbucks’ sales.\u00a0 As the first player in this space, anyone who wants to tweet a gift to someone will tweet a Starbucks coffee.<\/p>\n

This is an amazing example of a company who has effectively leveraged several available technologies to create a marketing tool that has the potential of changing the way gifts are given and rewards are provide for all of humanity.<\/p>\n

How to use this Information
\nThink about how your business could utilize this type of system to:
\n\u2022\u00a0\u00a0\u00a0 Utilize mobile apps for payments
\n\u2022\u00a0\u00a0\u00a0 Offer incentives for desired social behavior
\n\u2022\u00a0\u00a0\u00a0 Utilize Tweet-a-coffee to surprise your customers by saying thank you<\/p>\n

At Webolutions Digital Marketing Agency in Denver<\/a>, we continually identify and study current marketing trends. We believe in making a difference in people\u2019s lives and would be happy to provide you with a complimentary one-on-one evaluation to help you put together a more effective marketing program. Contact us online or give us a call at 303-300-2640.<\/p>\n","protected":false},"excerpt":{"rendered":"

In late October, Starbucks announced their new Tweet-a-Coffee program, yet another way they are enhancing customer loyalty via mobile apps. This allows their loyalty club members to connect their Starbucks’ cards with their Twitter accounts and tweet a coffee to someone.\u00a0 Once received, the recipient can download a Starbucks gift card and redeem this at\u2026<\/p>\n","protected":false},"author":4,"featured_media":49649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[706],"tags":[1027,1213],"class_list":["post-49648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-current-marketing-trends","tag-denver-advertising-agency"],"acf":[],"yoast_head":"\nCreating Customer Loyalty via mobile apps: Starbucks Tweet A Coffee<\/title>\n<meta name=\"description\" content=\"At Webolutions Digital Marketing Agency in Denver, we continually identify and study current marketing trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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