{"id":49608,"date":"2013-01-21T22:56:21","date_gmt":"2013-01-21T22:56:21","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/denver-marketing-company-launches-website-mobile-website-us-potato-board\/"},"modified":"2024-04-16T22:04:34","modified_gmt":"2024-04-16T22:04:34","slug":"denver-marketing-company-launches-website-mobile-website-us-potato-board","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/denver-marketing-company-launches-website-mobile-website-us-potato-board\/","title":{"rendered":"Denver Marketing Company Webolutions Launches Website and Mobile Website for US Potato Board"},"content":{"rendered":"<p>The US Potato Board is the nation\u2019s potato marketing and research organization. The organization represents more than 2,500 potato growers and handlers across the United States. The US Potato Board was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Today, it is the largest vegetable commodity board and provides a global reach for its constituents.<\/p>\n<p><strong>Specific Project Goals &amp; Challenges<\/strong><\/p>\n<ul class=\"post-list\">\n<li>Develop an expanded recipe search which would also be effective on mobile devices<\/li>\n<li>Increase the number of Weekly Recipe Email sign ups<\/li>\n<li>Increase number of recipe reviews<\/li>\n<li>Effectively reach each of their main target audiences (Home Cooks, Nutrition Professionals, Schools, Professional Chefs, Food Developers, Media Professionals)<\/li>\n<li>Home Cooks \u2013 Get potatoes on the table one more night a week, provide creative recipes that are easy for busy families to make.<\/li>\n<li>Professional Chefs \u2013 They want new ideas and variety to keep their menu creations exciting and fresh.<\/li>\n<li>Nutrition Professional \u2013 Consumer friendly nutrition information, facts, many resources.<\/li>\n<li>Food Developers \u2013 Resources and reference materials for the Food Developer community. Help make frozen potato options more desirable.<\/li>\n<li>Schools \u2013 Teaching tools, many helpful resources for professionals in the schools.<\/li>\n<li>Media Professionals \u2013 Information for the media, press releases, electronic press kit, ad campaigns, editorial images, sign up for media updates.<\/li>\n<li>Customization content and imagery for each target group<\/li>\n<li>Showcase Potato Growers from around the country<\/li>\n<li>Create a user friendly, <a href=\"https:\/\/webolutionsmarketingagency.com\/web-design-company\/\">easy to navigate Website design<\/a><\/li>\n<\/ul>\n<h2><a href=\"https:\/\/webolutionsmarketingagency.com\/website-design-and-development-company\/\"><strong>Website Solutions Provided by Webolutions<\/strong><\/a><\/h2>\n<p>This Website has the following Features and Functions:<\/p>\n<ul class=\"post-list\">\n<li>Clean and simple overall design of <a href=\"https:\/\/webolutionsmarketingagency.com\/web-design-company\/custom-web-design-services\/\">mobile website<\/a> and desktop website which makes navigating the site very easy.<\/li>\n<li>Site search allows users to search all content in the site, including recipes<\/li>\n<li>Facebook, Pinterest icons featured prominently on the site, above the fold<\/li>\n<li>RSS feed<\/li>\n<li>Social Sharing on the site makes it very easy for users to share content on their social networks or via email<\/li>\n<li>Blog called \u201cHot Potato News\u201d with categories created for specific target audiences<\/li>\n<li>Home page image slider that links to any type of content within the site (recipes, specific recipe search criteria, video, blog posts, etc)<\/li>\n<li>Prominently featured \u2018Meet a Potato Grower\u2019 section. The potato growers are a very important group to highlight \/ showcase on this site. Without their hard work, we wouldn\u2019t have any potatoes to enjoy! On the back end, potato growers are treated as their own content type (independent of pages, posts, or recipes)<\/li>\n<li>All content can be easily modified via a simple admin for the mobile site<\/li>\n<li>Potato \u201cHow To\u201d and \u201cChef Demonstration\u201d videos makes it easy for users to browse through helpful videos all in one place<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li><strong>Recipes<\/strong>\n<ul class=\"post-list\">\n<li>Users can share recipes via social media, email<\/li>\n<li>Users can rate \/ review recipes using a star rating system<\/li>\n<li>Search by keyword, course \/ dish type, prep time, ready time, prep method, potato type, cuisine, special requests (dietary restrictions \u2013 gluten free, low sodium, etc)<\/li>\n<li>Search results can be organized by rating, relevancy, prep time and ready time<\/li>\n<li>Customization allows for saving \/ linking to particular search criteria (i.e. Soups)<\/li>\n<li>Recipes can be selected to show in the Consumer or Foodservice categories<\/li>\n<li>Simple and advanced recipe search options<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/webolutionsmarketingagency.com\/web-design-company\/custom-web-design-services\/\"><strong>Mobile Website Design<\/strong><\/a>\n<ul class=\"post-list\">\n<li>Highlight one featured recipe on mobile home page<\/li>\n<li>Search recipes right from the mobile home page<\/li>\n<li>Weekly Recipe Email sign up is prominently featured on the mobile home page<\/li>\n<li>Ability to create custom content for the mobile site using WordPress admin<\/li>\n<li>Ability to add any page to the mobile Website<\/li>\n<li>Simplified design for better mobile consumption<\/li>\n<li>Link to view the full site<\/li>\n<\/ul>\n<\/li>\n<li><strong>Target Audiences<\/strong>\n<ul class=\"post-list\">\n<li>Main navigation menu item \u2018Just For You\u2019 expands to show each target group, so users can self identify, but still access each section of the Website if they so choose<\/li>\n<li>Created custom landing pages and sections of the Website which target each group specifically. Each section can be customized with its own header image, links to pages in the site, custom sub navigation<\/li>\n<li>Created custom blog categories for each of these groups so we could pull them into their respective parts of the site<\/li>\n<li>Promo box area available on the right hand side of each page underneath the \u2018Join the Conversation\u2019 and \u2018Weekly Recipe Email Sign Up\u2019 calls to action<\/li>\n<\/ul>\n<\/li>\n<li><strong>Forms<\/strong>\n<ul class=\"post-list\">\n<li>Weekly Recipe Email (prominently placed on each page of the site to increase conversions)<\/li>\n<li>Share Your Feedback form \u2013 located in the utility navigation. This feedback form allows users to quickly provide feedback, offer suggestions or ask a question.<\/li>\n<li>Get Creative eNews \u2013 Sign up to receive the eNewsletter created for professional chefs<\/li>\n<li>Media Updates \u2013 Sign up to receive the latest media updates<\/li>\n<li>Stay Up to Date \u2013 Receive nutrition information right to your inbox<\/li>\n<li>Recipe Review \u2013 Users have the ability to rate \/ review recipes. Can add a star rating, choose a number rating 1-5 and write comments, suggestions, modifications, etc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: right;\">See our article: <a href=\"https:\/\/webolutionsmarketingagency.com\/webolutions-speaks-denver-web-design-seo-us-potato-board-annual-meeting\/\">Webolutions Speaks at U.S. Potato Board Annual Meeting<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The US Potato Board is the nation\u2019s potato marketing and research organization. The organization represents more than 2,500 potato growers and handlers across the United States. The US Potato Board was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Today, it is the largest vegetable commodity board\u2026<\/p>\n","protected":false},"author":5,"featured_media":49609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1203],"tags":[713,714],"class_list":["post-49608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-web-design","tag-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webolutions Launches New Website for US Potato Board<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webolutionsmarketingagency.com\/denver-marketing-company-launches-website-mobile-website-us-potato-board\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webolutions Launches New Website for US Potato Board\" \/>\n<meta property=\"og:description\" content=\"The US Potato Board is the nation\u2019s potato marketing and research organization. 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