{"id":49562,"date":"2012-03-21T08:04:40","date_gmt":"2012-03-21T08:04:40","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/denver-company-owners-share-seo-and-social-media-marketing-knowledge\/"},"modified":"2023-12-26T20:48:02","modified_gmt":"2023-12-26T20:48:02","slug":"denver-company-owners-share-seo-and-social-media-marketing-knowledge","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/denver-company-owners-share-seo-and-social-media-marketing-knowledge\/","title":{"rendered":"Denver Company Owners Share SEO and Social Media Marketing Knowledge"},"content":{"rendered":"<p>Denver\u2019s largest social media for business group, Social Media for Business \u2013 Join the Conversation, hosted its 30th meetup in March, 2012. The topic was <strong>Social Media\u2019s Role in Your Company\u2019s SEO<\/strong>.<\/p>\n<p>A common question for business owners employing social media marketing is, \u201cHow does social media help my Website get to page 1 on Google?\u201d Webolutions, a top Denver search engine marketing company, CEO John Vachalek opened the discussion with some SEO fundamentals.<\/p>\n<p><strong>The Goal of Every Search Engine<\/strong><br \/>\nTo provide the most relevant search results possible!<\/p>\n<p><strong>Key Factors Determining Your Search Engine Placement <\/strong><\/p>\n<ul class=\"post-list\">\n<li>Site Saturation \u2013 The number of indexed pages at your Website<\/li>\n<li>Inbound Links &amp; Relevancy \u2013 The number of \u201cgood\u201d links to your Website<\/li>\n<li>Website URLs \u2013 Your main URL and the URLs of all the pages within your Website<\/li>\n<li>Addition of New Content \u2013 Measures how often are you adding fresh site content<\/li>\n<li>Website Page Titles \u2013 The Title Tags on each page of your Website<\/li>\n<li>Website Page Header Tags \u2013 H1, H2, H3 tags on each page of your Website<\/li>\n<li>Website Page Body Content \u2013 use of relevant keywords, themes and hyperlinks<\/li>\n<li>Website Interlinking Strategies \u2013 Relevancy and structure of the links within your site<\/li>\n<li>Website Crawlability \u2013 XML Site Maps, HTML Site Maps, Robots.txt<\/li>\n<li>Physical Address &amp; Local References \u2013 Consistency, reviews, etc.<\/li>\n<\/ul>\n<p>Social media\u2019s impact on SEO is multi-fold:<\/p>\n<p><strong>Site Saturation<\/strong><br \/>\nTo provide regular, consistent, on-brand content for social media marketing, businesses must create content. Webolutions recommends first publishing content to your Website&#8211;in a blog, for example. This can dramatically increase overall Website Site Saturation: Three blog posts a week = 156 pages of content a year.<\/p>\n<p><strong>Inbound Links &amp; Relevancy<\/strong><br \/>\nUsing social media to tell people about the valuable content published at company Websites increase the number of inbound links. Businesses who do this well can become a recognized thought leader for relevant audiences and score better on search engines.<\/p>\n<p>Content virality can be increased with the use of imagery and tools such as ShareThis.<\/p>\n<p><strong>Reach <\/strong><br \/>\nHow large a presence and much influence do you have?\u00a0 Algorithms are increasingly considering the size of a company\u2019s overall Web presence and influence.\u00a0 The more Facebook shares, Retweets and Google +1\u2019s, the better.<\/p>\n<p><strong>Website URL&#8217;s<\/strong><br \/>\nURL\u2019s (Web addresses) with keywords properly formatted in them score higher for those keywords. Similarly, blog posts, status updates, Tweets, etc. employing this practice enjoy increased targeted visibility.<\/p>\n<p><strong>Website Page Titles, Header Tags, Body Content, Interlinking &amp; Crawlability<\/strong><br \/>\nUse relevant keywords within social media content!<\/p>\n<p><strong>Physical Address &amp; Local References<\/strong><br \/>\nGoogle has merged local search with organic for many categories. While one factor is \u201cproximity to centroid,\u201d or the closeness to the identified city center, most important is to be consistent with the information published about your company. Quantity of reviews on local listings is also a factor\u2014the more, the better! Ask your social network to comment on your business.<\/p>\n<p>Highlights of the session included a presentation from Tia Kennedy, Gen Y Engagement Specialist at Public Service Credit Union. Tia attended Social Media Week in New York City in February and provided some takeaways, including overarching strategy points and a few tactical tips.<\/p>\n<p>Speaking of tips, Pinterest was added to our Tips Group\u2014and was much larger than Facebook, LinkedIn, YouTube and Twitter! The group will keep this setup until further notice, so please come with your questions and observations about using Pinterest for your business!<\/p>\n<p>As always, we enjoyed breakfast treats from My Favorite Muffin and Pete\u2019s Coffee SouthGlenn; and perfect surroundings courtesy of the <a href=\"https:\/\/webolutionsmarketingagency.com\/webolutions-launches-responsive-website-south-metro-denver-chamber\/\">South Metro Denver Chamber of Commerce<\/a>.<\/p>\n<p>Thanks to Dale Honning of Dale Honning Videography, a complete chronology of the event is available on the <a href=\"https:\/\/www.facebook.com\/Webolutions\/app_57675755167\" target=\"_blank\" rel=\"noopener noreferrer\">Webolutions Facebook Page<\/a>. Upcoming meetings include:<\/p>\n<ul class=\"post-list\">\n<li><strong>April 20 &#8211; Utilizing Video in Your Social Marketing<br \/>\n<\/strong><\/li>\n<li><strong>May 18 \u2013 Social Marketing to a Targeted Local Audience<br \/>\n<\/strong><\/li>\n<li><strong>June 15 \u2013 Creating a Successful Content Generation Plan<\/strong><\/li>\n<\/ul>\n<p>Join us! <strong>The entire business community is welcome<\/strong> and there is <strong>no charge to attend<\/strong>. Between meetings, the conversation continues on Meetup, Facebook and Twitter. Want updates and recaps delivered to your inbox? Join the group\u2019s email list!<\/p>\n<p>We hope you\u2019ll join us April 20 at the Chamber!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Denver\u2019s largest social media for business group, Social Media for Business \u2013 Join the Conversation, hosted its 30th meetup in March, 2012. The topic was Social Media\u2019s Role in Your Company\u2019s SEO. A common question for business owners employing social media marketing is, \u201cHow does social media help my Website get to page 1 on\u2026<\/p>\n","protected":false},"author":6,"featured_media":49563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[707],"tags":[902,1008,853,903,1181,1182,1101,1183,1126,1122,1063,1177,1178,1064,1090,1127,1184,993,848,1128,1129],"class_list":["post-49562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-denver-internet-marketing","tag-denver-search-engine-marketing","tag-denver-seo","tag-denver-seo-company","tag-denver-seo-firm","tag-denver-seo-services","tag-internet-marketing-experts","tag-internet-marketing-plan","tag-marketing-with-social-media","tag-online-marketing-denver","tag-search-engine-optimization-denver","tag-sem-denver","tag-seo-consultant-denver","tag-seo-denver","tag-seo-in-denver","tag-social-media-and-sales","tag-social-media-business-development","tag-social-media-for-business","tag-social-media-marketing","tag-social-media-sales","tag-social-media-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Denver Company Owners Share SEO and Social Media Marketing Knowledge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webolutionsmarketingagency.com\/denver-company-owners-share-seo-and-social-media-marketing-knowledge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denver Company Owners Share SEO and Social Media Marketing Knowledge\" \/>\n<meta property=\"og:description\" content=\"Denver\u2019s largest social media for business group, Social Media for Business \u2013 Join the Conversation, hosted its 30th meetup in March, 2012. 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