{"id":49489,"date":"2011-06-28T11:07:10","date_gmt":"2011-06-28T11:07:10","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/the-impact-of-quality-websites-on-seo\/"},"modified":"2024-10-11T07:13:59","modified_gmt":"2024-10-11T13:13:59","slug":"the-impact-of-quality-websites-on-seo","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/the-impact-of-quality-websites-on-seo\/","title":{"rendered":"The Impact of Quality Websites on SEO"},"content":{"rendered":"

Search Engine Optimization (SEO)<\/strong><\/a> has always been a balancing act between writing for search engines and writing for users. In the early days, stuffing keywords into your content and across your site was rewarded with top rankings in the search engines<\/strong>. As Google and other search engines strive to bring people the best results in the top positions, the push has been towards high-quality Websites and content.<\/p>\n

Don’t know what SEO is?\u00a0 See our What is SEO<\/a> Questions page.<\/h4>\n

Have you ever clicked on a search result and seen something like this (forgive my shameless keyword stuffing; it\u2019s in the name of science!): \u201cWebolutions is a search engine marketing company located in Denver<\/a>\u00a0with awarded\u00a0web design and development services<\/a>.\u201d While this writing style is great for search engines, not only because it tells the search engine what your Website is about, it also tells them which page talks about what. From a user\u2019s standpoint, however, this is a nightmare. Nobody talks this way, and two links right next to one another go to the exact same page. Using this type of language can cause users to leave your site (bounce) right away, which makes the search engine look bad for sending their users to that site.<\/p>\n

In order to prevent this, search engines are putting more and more emphasis on the quality of your content. You may be asking yourself; “how can a robot know the quality of your content?” It\u2019s simple, really. Whether or not you are tracking the analytics of your site, the search engines are. While there are social aspects to these changes (how much a page\/blog\/article\/video gets shared through social networks) as well as the link-building aspect of SEO<\/a>, analytics metrics are getting more weight and focus in the search algorithm. Here are some of the metrics they are looking at:<\/p>\n