{"id":49452,"date":"2011-03-24T08:45:14","date_gmt":"2011-03-24T08:45:14","guid":{"rendered":"https:\/\/webolutionsmarketingagency.com\/denver-social-media-social-medias-role-in-your-search-engine-placement\/"},"modified":"2024-01-02T18:18:39","modified_gmt":"2024-01-02T18:18:39","slug":"denver-social-media-social-medias-role-in-your-search-engine-placement","status":"publish","type":"post","link":"https:\/\/webolutionsmarketingagency.com\/denver-social-media-social-medias-role-in-your-search-engine-placement\/","title":{"rendered":"Denver Social Media: Social Media\u2019s Role in Your Search Engine Placement"},"content":{"rendered":"<p>On Friday, March 18, 2011, Denver&#8217;s premier <strong><a href=\"https:\/\/webolutionsmarketingagency.com\/digital-marketing-services\/social-media-marketing-agency\/\">Social Media for Business<\/a><\/strong> Meetup group explored exactly what social media can do and should not be counted upon to do for your company&#8217;s <a href=\"https:\/\/webolutionsmarketingagency.com\/digital-marketing-services\/seo-company\/\">search engine optimization<\/a> rank and Internet presence. Here are the highlights:<\/p>\n<p><strong>The Goal of Every Search Engine<\/strong><strong>: <\/strong>Provide the most relevant search results possible!\u00a0 That\u2019s all.<\/p>\n<p><strong>Key Factors Determining Your Search Engine Placement <\/strong><\/p>\n<ul class=\"post-list\">\n<li>Site Saturation \u2013 The number of indexed pages at your Website<\/li>\n<li>Inbound Links &amp; Relevancy \u2013 The number of \u201cgood\u201d links to your Website<\/li>\n<li>Website URLs \u2013 Your main URL and the URLs of all the pages within your Website<\/li>\n<li>Website Page Titles \u2013 The Title Tags on each page of your Website<\/li>\n<li>Website Page Header Tags \u2013 H1, H2, H3 tags on each page of your Website<\/li>\n<li>Website Page Body Content \u2013 use of relevant keywords, themes and hyperlinks<\/li>\n<li>Website Interlinking Strategies \u2013 Relevancy and structure of the links within your site<\/li>\n<li>Website Crawlability \u2013 XML Site Maps, HTML Site Maps, Robots.txt<\/li>\n<li>Physical Address &amp; Local References \u2013 Consistency, reviews, etc.<\/li>\n<\/ul>\n<h4 style=\"text-align: right;\">See our FAQ: <a href=\"https:\/\/webolutionsmarketingagency.com\/what-is-a-robots-txt-file-and-how-to-use-it-for-your-website\/\">What is a Robots txt File and How to Use it for Your Website<\/a><\/h4>\n<p><strong>How Can Social Media Help?<\/strong><br \/>\n<em>Site Saturation<\/em><br \/>\nTo provide regular, consistent, on-brand content for <a href=\"https:\/\/webolutionsmarketingagency.com\/digital-marketing-services\/social-media-marketing-agency\/\">social media marketing<\/a>, you must create the content. If you first publish this content to your Website (in a blog for example), you can dramatically increase your overall Site Saturation. 3 blog posts a week = 156 pages of content a year.<\/p>\n<p><em>Inbound Links &amp; Relevancy<\/em><br \/>\nUsing social media to tell people about the great content published at your Website will increase your number of inbound links. Do this for relevant audiences, become a recognized thought leader and you will score better on search. Allow your content to be viral, via tools like ShareThis.<\/p>\n<p><em>Website URLs<br \/>\n<\/em>By making sure your Website content has URLs with keywords properly formatted in them, you will score much higher. Also, make sure all your posts, status updates, Tweets, etc., are employing these best practices. You will greatly increase your visibility.<\/p>\n<p><em>Website Page Titles, Header Tags, Body Content, Interlinking &amp; Crawlability<\/em><br \/>\nUse relevant keywords within your social media content!<\/p>\n<p><em>Physical Address &amp; Local References <\/em><br \/>\nGoogle has merged <a href=\"https:\/\/webolutionsmarketingagency.com\/digital-marketing-services\/local-seo-services\/\">local search<\/a> with organic for many categories. Better to have an address in the city in which you want to show up on search (e.g. Denver). References help promote your Website higher and higher in these results. Dex, Yelp, Yahoo, etc\u2026 Always be consistent and check your listings.<\/p>\n<p>The event was videotaped and is available virtually in its entirety on YouTube:<\/p>\n<ul class=\"post-list\">\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=VzUt1y-dQCY&amp;feature=player_detailpage\" target=\"_blank\" rel=\"noopener noreferrer\">Part 1<\/a><\/li>\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=zJjAWZbkjC0&amp;feature=related\" target=\"_blank\" rel=\"noopener noreferrer\">Part 2<\/a><\/li>\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=IMwmui2QWlA&amp;feature=player_profilepage\" target=\"_blank\" rel=\"noopener noreferrer\">Part 3<br \/>\n<\/a><\/li>\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=y3qgpSAK7xw&amp;feature=related\" target=\"_blank\" rel=\"noopener noreferrer\">Part 4<\/a><\/li>\n<\/ul>\n<p>We hope you&#8217;ll join us for our next event on April 15, where we&#8217;ll update how video fits in your social media marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Friday, March 18, 2011, Denver&#8217;s premier Social Media for Business Meetup group explored exactly what social media can do and should not be counted upon to do for your company&#8217;s search engine optimization rank and Internet presence. Here are the highlights: The Goal of Every Search Engine: Provide the most relevant search results possible!\u00a0\u2026<\/p>\n","protected":false},"author":6,"featured_media":49453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[707],"tags":[989,990,853,951,953,885,991,992,993,994],"class_list":["post-49452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-denver-search-engine-optimization","tag-denver-search-marketing","tag-denver-seo","tag-denver-social-media","tag-denver-social-media-marketing","tag-denver-social-media-meetup","tag-local-search","tag-search-rank","tag-social-media-for-business","tag-web-presence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Denver Social Media: Social Media\u2019s Role in Your Search Engine Placement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webolutionsmarketingagency.com\/denver-social-media-social-medias-role-in-your-search-engine-placement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denver Social Media: Social Media\u2019s Role in Your Search Engine Placement\" \/>\n<meta property=\"og:description\" content=\"On Friday, March 18, 2011, Denver&#8217;s premier Social Media for Business Meetup group explored exactly what social media can do and should not be counted upon to do for your company&#8217;s search engine optimization rank and Internet presence. 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